Macmillan Education launches new AI tool to help teachers find best course for their classroom needs
MAIA (Macmillan AI Assistant) is designed to get teachers to the right course faster
London ｜Berlin ｜New York, 04 September 2024
Macmillan Education, part of Springer Nature, has created a new tool to help teachers around the world navigate the wide portfolio of courses available to them from its global publishing programme and understand which are the best fit for their classroom’s needs.
Developed by Macmillan Education’s specialist in-house team, MAIA (Macmillan AI Assistant) works by identifying and prioritizing the needs of each individual teacher in their unique scenario and matching them to key characteristics of different courses in the publisher's catalogue. It then makes a recommendation and allows the teacher to take an AI-guided tour of the product.
To help it do this, questions MAIA may ask include:
- What country are you based in?
- How many hours of English do your students have a week?
- How important is exam success to your students?
- How much project work do you do with your students?
- What is the age of your students?
- What are you looking for in a new course?
- What material are you currently using in class?
MAIA is constantly being improved using feedback including from the already over 3000 interactions with teachers around the world, helping it to offer a more personalised experience and ultimately getting teachers to the right course faster. MAIA is a supplement to the highly valued personalised engagement teachers know and expect from the Macmillan Education team of education and academic consultants worldwide.
The service will be further expanded over the coming months to include local educational solutions from Brazil, Mexico, Argentina, Poland and Spain and is able to interact with teachers in a number of different languages.
Jeremy Dieguez, Managing Director Global Language Learning, Macmillan Education, said:
“MAIA is here to help educators find the perfect course for their classroom and demonstrates our commitment to creating innovative solutions that enhance teaching and advance learning around the world."
“Macmillan Education is dedicated to supporting teachers and with our new powered by AI tool, MAIA, we can offer a faster way to find the right course for them and their students. We are delighted by the reaction we have already had to MAIA and look forward to rolling it out globally.”
At Macmillan Education we help learners around the world to achieve more. We support students, teachers and institutions through a lifetime of learning by providing them with world class content in the most relevant, engaging and flexible formats. Our passion for learning and commitment to education is second to none, which is why Macmillan Education remains the most trusted partner to deliver innovative solutions that will drive student performance and help educators and institutions to deliver excellent results.
Macmillan Education. With Learners for Life.
Visit: springernature.com/gp/macmillaneducation
Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 180 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities – enabling them to improve outcomes, make progress, and benefit the generations that follow.
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Susie Winter | Corporate Affairs | Springer Nature
susie.winter@springernature.com
