Science fiction book campaign results in a $22,000 charitable contribution
Springer Nature and Humble Bundle’s eBook sale channels donations to the U.S. Fund for UNICEF and the Science Fiction & Fantasy Writers of America’s Givers Fund
Heidelberg, 14 November 2016
Springer Nature and Humble Bundle have raised a charitable contribution of $22,000 through the science fiction book campaign “Science Fiction by Real Scientists.” One half of the proceeds, $11,000, goes to the Science Fiction & Fantasy Writers of America’s Givers Fund. The same amount goes to the U.S. Fund for UNICEF as part of the global children’s charity’s annual Halloween fundraising drive. Humble Bundle supports a number of charities by offering media packages to its customers on a pay-what-you-want basis.
During the campaign, Springer offered a specially priced eBook bundle from its Science and Fiction series, consisting of nine full novels, two books of short stories and five nonfiction books. Readers were able to choose how their purchase dollars were allocated between the publisher and charity. Starting at just one dollar, customers could name their price, increasing their contribution to upgrade their bundles or contribute more to charity.
The Science and Fiction series, launched in 2012 by Springer, is a unique publishing program for fiction written by actual scientists and experts in scientific fields. Each novel or anthology of short stories is accompanied by an extensive afterword that explains, in lay terms, the current scientific theory or findings that serve as the basis for the fictional work.
Mia Kravitz, Director Global eRetail at Springer Nature, said, “Springer was so pleased to work with Humble Bundle on this worthwhile effort to aid children globally as well as support writers and artists in the science fiction genre. Pushing the envelope for scientific inquiry is part of our mission, and this is a fun way to bring current research to a wider audience.”
Springer is part of Springer Nature, a leading global research, educational and professional publisher, home to an array of respected and trusted brands providing quality content through a range of innovative products and services. Springer Nature is the world’s largest academic book publisher, publisher of the world’s most influential journals and a pioneer in the field of open research. The company numbers almost 13,000 staff in over 50 countries. Springer Nature was formed in 2015 through the merger of Nature Publishing Group, Palgrave Macmillan, Macmillan Education and Springer Science+Business Media. Visit www.springernature.com and follow @SpringerNature.
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Joan Robinson | Springer | Communications
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