Scientific American Wins Seven Telly Awards
Telly Awards recognize Scientific American's video content for excellence.
New York, 10 July 2024
Scientific American, the oldest continuously published magazine in the United States, has been recognized in seven categories of the 45th Annual Telly Awards, winning seven awards and besting more than 13,000 other submissions. The magazine was awarded for visual compositions on topics that included the cosmos and sexual education and in formats that included documentary shorts and TikTok videos.
The brand’s renewed focus on visual and digital media for driving engagement is representative of its leadership’s strategic vision. One example of this is an upcoming digital issue available July 16th that will feature games and other interactives. Scientific American’s efforts at multimedia storytelling have netted positive responses with the brand’s TikTok videos achieving over 1 million likes in less than a year on the platform.
In the “Nature & Wildlife” category, Scientific American was awarded a Silver award for Quest to Save the Parasites, a video spreading awareness about underappreciated parts of nature. In the “Science & Technology” category, Scientific American received a Silver award for Animal/Robot, a short work on xenobots. For Fallout, an exposé analyzing the risks of a recent U.S. revamp of the country’s nuclear arsenal, Scientific American secured a Silver award in the “Documentary: Short Form” category. In the “Explainer” category, Scientific American won a Silver award for First Light: How the James Webb Space Telescope Changed Astronomy Forever. For a profile of Utah teenagers who found a way to educate themselves on issues of consent, intimate partner violence, and reproductive health – The Talk, Scientific American won a Silver award in the “Documentary: Short Form” category.
The magazine further won two Bronze awards in the categories of “Education & Discovery” and “Health & Safety” for two efforts, Scientific American Social Video and the Rx Revolutionaries video profile series.
Kimberly Lau, President of Scientific American and Vice President of Consumer Media at Springer Nature, said: “Scientific American continues to reimagine the ways we tell science stories and engage our audiences. It is wonderful to see our multimedia team’s creativity and journalistic skill recognized by these awards.”
Laura Helmuth, Editor in Chief of Scientific American, said: “We’re thrilled to share these insightful, exciting and delightful videos with the world. Every story is a science story, and our multimedia team and their creative partners make science welcoming and enlightening for everyone.”
Scientific American’s increased recognition for excellent visual content demonstrates the importance and impact of multimedia science storytelling. Under the helm of Helmuth and Lau, total brand footprint has grown 17% from 2022 to 2024, according to the MRI-Simmons Spring report.
Founded in 1845, Scientific American is the oldest continuously published magazine in the US and the leading authoritative publication for science and technology in the general media. Together with scientificamerican.com and 8 local language editions around the world it reaches more than nine million readers. Scientific American is published by Springer Nature, a leading global research, educational and professional publisher, home to an array of respected and trusted brands providing quality content through a range of innovative products and services. Springer Nature was formed in 2015 through the merger of Nature Publishing Group, Palgrave Macmillan, Macmillan Education and Springer Science+Business Media.
Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 180 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities – enabling them to improve outcomes, make progress, and benefit the generations that follow.
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Eseohe Arhebamen-Yamasaki | Head of Communications, US | Springer Nature
eseohe.yamasaki@springernature.com
